No Filter: The Inside Story of Instagram details how Instagram has become one of the most defining applications since its inception in 2010.
Award-winning reporter Sarah Frier shares an inside, behind-the-scenes report of how Instagram became a culturally defining app in recent years. The author details how Instagram reached new heights of success from its humble beginnings. Instagram’s founders started it as a visual storytelling app by combining art and technology. From there it quickly became a platform not just for artists but for everyone, including digital influencers.
Instagram has given these influencers a platform that has increased its worth to tens of billions of dollars. Instagram’s founders—Kevin Systrom and Mike Krieger soon sold the company to Facebook from where its success spiraled. The book also highlights certain dramatic moments involved Facebook’s CEO Mark Zuckerberg and departure of Instagram’s cofounders.
No Filter has exclusive access to the founders of Instagram, its employees, and other influencers which adds to its intrigue. The book can tell how Instagram has changed the way we travel, shop, eat, and communicate. The book also gives its readers to use strategies to improve their image on the app. It explains how Instagram used the right strategies to create an entirely new industry.
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