"Built to Innovate: Essential Practices to Wire Innovation into Your Company's DNA" by Ben M. Bensaou is a compelling guide that provides valuable insights into fostering a culture of innovation within organizations. The author make a convincing case for the importance of innovation in today's competitive business landscape.
The book offers a practical framework for companies looking to become more innovative. Bensaou draw from his extensive experience and research to outline the essential practices that can help organizations embed innovation into their DNA. He provide a roadmap for developing and implementing innovative strategies, processes, and structures.
Key Features:
Learn from Global Innovators: Explore the essential practices of world-renowned organizations like BASF, AkzoNobel, and Domino’s Pizza, understanding how they drive innovation across various business facets.
Comprehensive Innovation Approach:
From product design to technology integration, and from business model redesign to talent development, this practical guide covers all aspects of fostering continuous innovation.
Practical Insights: Gain actionable insights into driving innovation in areas such as customer service, distribution, finance, and sales, addressing the critical question on every business leader's mind – how to create extra value for your company and customers.
One of the strengths of this book is its real-world examples and case studies. The author illustrate their concepts with stories of companies that have successfully embraced innovation, making it relatable and actionable for readers. Whether you're a business leader, an entrepreneur, or simply interested in the dynamics of innovation, this book offers valuable takeaways.
"Built to Innovate" is a well-structured and informative guide that can serve as a valuable resource for anyone looking to drive innovation within their organization. It emphasizes the importance of innovation as a core competency and provides a roadmap for companies to thrive in a rapidly evolving business environment. If you're looking to stay ahead in the innovation game, this book is a worthy read.
About the Author:
Ben M. Bensaou is Professor of Technology Management and Professor of Asian Business and Comparative Management at INSEAD, Fontainebleau, France. He served as Dean of Executive Education in 2018–2020. He was a Visiting Associate Professor at the Harvard Business School for 1998-1999, a Senior Fellow at the Wharton School of Management for 2007-2008 and a Visiting Scholar at the Haas School of Business at UC Berkeley for 2013-2015.
He holds a PhD in Management from MIT Sloan School of Management, Cambridge, USA, an MA in Management Science from Hitotsubashi University, Tokyo, Japan, a Diplôme d’Ingénieur (MS) in Civil Engineering, and a Diplôme d'Études Approfondies (DEA) in Mechanical Engineering from two Grandes Écoles in France: the École Nationale des Travaux Publics de l'État (ENTPE), Lyon and the Institut National Polytechnique de Grenoble (INPG).
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